The beginning of a new calendar year marks the time when many reflect on the past 12 months and set goals for the coming year. In the practice of marketing, we often examine what methods worked in promoting our company’s products and services.
5 tips for photographing hardscapes
The beauty of decorative concrete comes from its versatility and stunning final results. Each project’s unique traits help sell the next project. However, your future potential clients don’t necessarily have access to your past projects, which is why photography is a crucial component of your marketing plan — regardless of your company’s size.
Everything about the Brawl in the Fall at the 2016 Concrete Decor Show in San Diego was hot, hot, hot— from the record-breaking 100+ degree heat to the sizzling entries that shaped up in the outside lot during show time.
When fire stations are upgraded, contractors must complete improvements while minimally disrupting operations and firefighters’ access to equipment. Oftentimes, the return-to-service window of products used is paramount to completing this task, especially when coating and sealing concrete apparatus bays.
Have you ever been in the process of completing or had just completed what to you was an amazing architectural concrete project only to be told by your client:
“It’s not what I was expecting.”
“Meh! It looks kind of ‘blah.’ I thought the color would ‘pop’ more.”
“I don’t like it.”
Lately, it seems that you can’t read an online article or browse social media without coming across an infographic. Considered one of the most powerful marketing tools in use today, is it just a trend that will soon be on the way out or is there more than meets the eye to this form of visual media?
Roster Grows by Four
The prestigious Decorative Concrete Hall of Fame, established in 2010 by Professional Trade Publications, welcomes four men into its hallowed halls this year. Dan Sieben, one of the founders of Bomanite, along with his Bomanite cohort, John “Jack” Dryden, are among the 2016 honorees. Joe Garceau of Butterfield Colors and George Lacker of GLC3 Concrete and Couture Concrete Systems round out this year’s selection. Sieben and Garceau were honored with plaques at a dinner Sept. 26 during the Concrete Decor Show events in San Diego. Lacker and Dryden were inducted posthumously.
Avoiding certain pitfalls can mean the difference between a struggling hobby and a thriving business. When it comes to countertops, here are a few of the most common mistakes we at the Concrete Countertop Institute think are the biggest stumbling blocks for aspiring concrete countertop contractors.
It’s time to plan for 2017 and put together the marketing plan and budget. While you may be trained in the latest technologies, processes and equipment, chances are you don’t have any formal education in the latest marketing trends and techniques.
Training in the construction industry seems more daunting than some other professions. With all of the moving parts of our industry, we not only need to train on skill and leadership, but also safety and technology.
Lately, I feel the industry has created a very busy design world. Many times I think people do too much design and they need to simplify things. Many interior designers want simple stain-and-seal floors because they want to focus on the furniture, lights and wall decor.
Over the last few years, I’ve noticed a shift in the polished concrete market. As the industry has grown, there has always been three sizes of contractors.
As we approach the 2016 Concrete Decor show, the reality is hitting me that I will no longer be a casual observer to the amazing creations at the workshops or learning in the classroom but instead will be playing an active role as a resource for anyone who has questions regarding construction safety.
Time and again, today’s youth have been told that going to college is extremely important to their futures. It’s been drilled into their heads that without a degree, they can only hope to attain low-level employment with low pay.
Trade-magazine editors are always looking for great projects to cover and they love to hear from contractors who have a story — and great photos — to share.