The Quikrete Cos. has completely redesigned and upgraded its Web site, www.quikrete.com. With new features relevant to its contractor and homeowner customers, the site offers an optimized navigational design for faster and easier informational access.
The home page showcases a new-product introduction area, a feature case-study summary and a seasonal home-project tutorial. These feature sections are updated on a biweekly basis to provide timely and compelling information.
The home page also includes quarterly e-newsletter and resource links defined through the “On the Job” and “At Home” portals. Within these subsections, professionals can reference technical data and case-study examples specific to their building segments, while homeowners can gain project inspiration through an interactive “virtual home” and a diverse project library.
For distributors, Quikrete plans to introduce a “dealers-only” login section. The portal will include such exclusive content as a Universal Product Codes (UPC) guide, an advertising tool kit, and online training and continuing education modules.
www.quikrete.com
