Recently my youngest son, Kannen, and I were driving by Cabela’s and I said, “Wow! That parking lot is empty!” His response: “I wish I was back at school. This situation sucks. I just want things to be normal again.” That conversation led me to think about how this pandemic […]
Author: Bent Mikkelsen
The Strength of the
Decorative Concrete Community
At the World of Concrete, Concrete Decor kicked off the New Year by hosting the fourth annual Decorative Concrete LIVE! It was our most successful not just because of what we accomplished, but what happened in the space — community! Artisans and company reps were all working together! It reminded me of […]
Turning Trade Skills into Your Livelihood
After 10 years in the trades, I decided to take my business education and trade skills in a new direction. I started a trade magazine called PaintPRO. For nearly eight years, that magazine catered to the needs of a nationwide community of painting and decorating contractors. And while big box […]
Getting a College Degree without Going into Debt
Getting a college degree was a difficult process for me. While academics weren’t my strongest suit, I knew there were answers to making a good living hiding in those textbooks. There were also some answers behind what the professor was preaching to me from a podium in the classroom. Mom […]
Ongoing Communication as a Marketing Strategy – Publisher’s Letter – January 2020
In a marketing book I recently read, ongoing communication about the value of a product is essential in effective marketing. This communication tells people why your product should be chosen over another. Another important aspect of effective marketing is asking customers what they like about your product, so you can […]
Investing in Industry Events
I love when our house is full of family and friends. My wife, Sheri, on the other hand, tends to be a little apprehensive about preparations because there are so many things to do before guests arrive. I know there are things to do ahead of time, but I’m more […]
Concrete Decor Virtual Magazine Gets a New Look
If you’re a Concrete Decor Virtual Magazine subscriber, you’ll receive an entirely new online version of the magazine this month. We’re really pumped about the new online magazine because it creates an improved reader experience, one that complements the printed version. In fact, in some ways, it’s even better! The […]
Finding Success within the Decorative Concrete Industry
A few years back, L.M. Scofield celebrated its 100th anniversary. Next January, Sundek will celebrate 50 years, and Concrete Decor is about to hit its 20-year mark. While there are numerous other companies worth noting, these benchmarks convey success within our decorative concrete industry. Ten years ago the Concrete Decor Show was […]
Publisher’s Letter – July 2019
These are exciting times in the life of the decorative concrete industry. The economy is strong and job opportunities are abundant. Because decorative concrete includes applications for both new and existing concrete — in addition to applications that constantly challenge traditional building solutions — there are no less than a […]
Publisher’s Letter – May/June 2019
When the Concrete Decor Show launched in 2010, we aimed to deliver the best education by the best trainers in the industry. We partnered with a nonprofit organization in Phoenix, Arizona, so we could use all the expertise, products, tools and equipment that exhibiting companies provided to ensure the best […]