Author: Bent Mikkelsen

Vertical Carved Concrete Decor Logo

Turning Trade Skills into Your Livelihood

After 10 years in the trades, I decided to take my business education and trade skills in a new direction. I started a trade magazine called PaintPRO. For nearly eight years, that magazine catered to the needs of a nationwide community of painting and decorating contractors. And while big box […]

Ongoing Communication as a Marketing Strategy – Publisher’s Letter – January 2020

In a marketing book I recently read, ongoing communication about the value of a product is essential in effective marketing. This communication tells people why your product should be chosen over another. Another important aspect of effective marketing is asking customers what they like about your product, so you can […]

Finding Success within the Decorative Concrete Industry

A few years back, L.M. Scofield celebrated its 100th anniversary. Next January, Sundek will celebrate 50 years, and Concrete Decor is about to hit its 20-year mark. While there are numerous other companies worth noting, these benchmarks convey success within our decorative concrete industry. Ten years ago the Concrete Decor Show was […]