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Your business may have the upper hand in finding new projects, at least if you’re willing to step up to online marketing.
The way this decorative concrete contractor sees it, the only way to land more projects is to increase your number of strong leads. Let’s take a look at exactly how you can add more solid leads immediately.
The best training and the best products mean nothing if we can’t find projects to prove our talent, right? I’m not going to sugarcoat our plight – I have been peddling decorative concrete for nearly 20 years and have never seen as many challenges as the ones we face today. Having said that, my goal is to have the best year possible, and I’m going to let you in on a secret as to how this will be done.
You basically have two ways to make more money in decorative concrete — you can increase sales or reduce the cost of doing business. Businesses in times like these have a tendency to become paralyzed when becoming proactive would be the best option. One good way to become proactive is to consider a team approach.
Please take a second to answer this question, because ignoring it could very well cost you a lot of money. Are you a well-kept secret?
You don’t need me to tell you how tough today’s market is for contractors, and few will disagree that the ball is in our customers’ court. Razor-thin margins allow no room for error in one of the many things we used to pay little attention to.
A few in the decorative concrete industry are good at the trade and great salespeople as well, but not many. If sales are not your thing, then now is the time to push ahead of the competition and find the right person.
Not long ago my wife and I were having dinner at a well-known chain restaurant when we noticed that hundreds of feet of saw cuts had been left unfilled. I’m guessing this had to be a health issue. If nothing else, it made the floor look unfinished, to say the least.
Taking concrete to another level with the introduction of a new television show called "Concrete Nation" that will begin airing on Fox television stations in October. The goal of "Concrete Nation" is to document the building of a house made mostly of concrete. The intent is to show the world the beauty of concrete when put into the hands of artists.
Winning the battle with Mother Nature becomes a little challenging when the weather heats up. This is also the same time our services are in highest demand. There are ways to combat the heat and the challenges it creates, but few are profitable.
Nothing, and I mean nothing, keeps a person up at night like worry over finding the next job or project. Running a business has become more like a chess game, trying to maneuver yourself into the best position to keep the cash flow moving forward.
