I have to guess some, maybe even most, of Concrete Decor’s readers enjoy the benefits of the decorative business as only a part of their contracting services. You may very well be one of the many who are wondering if you should make the leap to specialize in decorative work full time or simply offer it as one of many services.
Author: Doug Carlton
Diving Into Decorative Concrete Commercial Projects
Thousands of contractors use decorative concrete in commercial projects because it is attractive, durable, affordable and easy to maintain. This article is about the explosion in commercial decorative work and how it may benefit your company
Customers Who Need Special Handling
We all need new business, but distinguishing between reasonable and unreasonable buyers is important. The difference between a deal breaker and an issue that is merely an obstacle can be a loss or profit of thousands of dollars.
Decorative Concrete Stands the Test of Time
When this concrete was installed in 1927, the decision makers of this historic hotel wanted the assurance that the building would have the natural look so commonly seen in the High Sierras — and not the look of industrial concrete. And its still delighting guests to this day.
Growing Your Decorative Concrete Business by Offering Less
Decorative concrete has become the fastest growing segment of the concrete industry. But in part because of this, the decorative market rarely allows individual contractors to effectively master and install each type of decorative concrete.
Organization at the Decorative Concrete Job
This column is all about stacking the deck in our favor. You have probably noticed there are few safety nets in this business, which validates the importance of doing everything possible to control the controllable. Ask any successful decorative contractor and I will bet there is at least one thing they all have in common: organization.
How to Control the Controllable in Decorative Concrete
Surviving the Slowdown. Keeping your decorative concrete business profitable during periods of economic slowdown.
Decorative Concrete Dangers, Part 1: Surviving the Slowdown
"Decorative Dangers": The housing market slowdown, and how to survive it. Keeping your decorative concrete business profitable during periods of economic slowdown.
Decorative Concrete: Why We Do It
Sometimes a decorative concrete application is way more than just a job.
Transitioning to Decorative Concrete
Transitioning to Decorative Concrete Doug Carlton of Carlton Concrete offers sound advice on how to transition your structural concrete business into one that specializes in decorative concrete applications.