Greg Iannone Concrete Decor

Author: Greg Iannone

Training and Education is Good for One and All

Business & Technology Training & Education Vol. 17 No. 7 - October 2017 by Greg Iannone Comments are Disabled

Decorative concrete done well, and properly maintained, is long-term free advertising. It’s like having a huge billboard on the side of the road showcasing your work.

Concrete Products Work Best When Applied as a System

Business & Technology Vol. 17 No. 4 - May/June 2017 by Greg Iannone Comments are Disabled

Products made by same manufacturer for concrete projects work best as a system.

In Search of New Revenue? Offer Concrete Resealing Option as Part of Your Bid

Concrete Maintenance Concrete Sealers Vol. 17 No. 3 - April 2017 by Greg Iannone Comments are Disabled

What if I told you that you could get paid over and over again for a project you completed a year or two ago. Would you be interested? No, this isn’t some slick marketing idea or even a take-off of a multilevel marketing or pyramid scheme. Rather, this is working smarter not harder with a fair amount of common sense mixed in.

Are You Afraid to Seal Concrete?

Concrete Coatings Concrete Sealers Business & Technology Vol. 17 No. 2 - February/March 2017 by Greg Iannone Comments are Disabled

I firmly believe that the lifeblood of our industry is new and innovative products that continue to move the decorative market forward. A close second, the oxygen of our industry, is word-of-mouth advertising by satisfied clients who have had their expectations met.

Expectation Management Should Be Part of Conversation with Customers

Stamping & Texturing Concrete Business & Technology Vol. 16 No. 8 - November/December 2016 by Greg Iannone Comments are Disabled

Have you ever been in the process of completing or had just completed what to you was an amazing architectural concrete project only to be told by your client:
“It’s not what I was expecting.”
“Meh! It looks kind of ‘blah.’ I thought the color would ‘pop’ more.”
“I don’t like it.”