In Part 1, we discussed why you should enter decorative concrete award competitions. Now that we’ve established a “why,” let’s look at how we should go about it. First, identify your top awards programs you want to enter. Who is your audience and what types of projects are eligible? Once […]
Author: Karen Keyes
Why bother with competitions?
Why bother with competitions?
Award winners reap much more than praise
The decorative concrete industry continues to evolve. Subsequently, it’s exciting to see where it started and imagine where it’s headed. However, contractors often overlook one of our industry’s under-utilized evolutions — an array of gainful awards available when entering decorative concrete competitions. Many decorative concrete manufacturers have specific industry awards […]
On the Up and Up:
Decorative Concrete Finishes
Aren’t Just for Horizontal Slabs
What comes to mind if I asked you to define decorative concrete? Pretty patterns, color, texture, vibrant designs? The medium of decorative concrete is vast and exciting, which is why so many of us are drawn to it. But when we think about it, most of us usually think of […]
Concrete: Good vs. Evil
Which side is it on?
A while back, I was addressing a group of architects about decorative concrete and its many possibilities. It was very well received and ended with the usual questions about color and details. However, one question stuck with me. One architect asked about concrete’s environmental impact and how I felt about […]
Pros and Cons of Commercial versus Residential Concrete Construction
About a week after having my fourth child, I received several kind comments and gestures from people across our industry. But two in particular stuck out. The first involved a residential client and the second was from a commercial general contractor. The interactions made me ponder the pros and cons of residential construction versus commercial.
What’s New for Today’s Decorative Concrete Industry
Spreading the word about combining old techniques with new ideas continues to push the decorative concrete industry forward.
Does Being a Certified Small Business Really Help You Grow?
Having operated my own business for one year already, I’ve learned that being a start-up has many, many challenges. However, one thing we have in our favor right now is that we qualified to be certified as a DBE (Disadvantaged Business Enterprise), EBE (Emerging Business Enterprise), SBE (Small Business Enterprise) and M/WBE (Minority/Women Business Enterprise).
When it Comes to Concrete, Stains Can Be a Good Thing
Stained concrete is a simple yet decorative upgrade for many concrete surfaces. As a decorative concrete contractor, it’s beneficial to be well-versed in concrete staining. Although it may seem simple, there are a few factors you should keep in mind to help ensure your success: finish, location and desired aesthetic.
Concrete Contractor Finds Ways to Balance Family Life and Work
A concrete contractor discusses how to balance between being a contractor and family life.
5 Tips for Photographing Concrete Hardscapes
The beauty of decorative concrete comes from its versatility and stunning final results. Each project’s unique traits help sell the next project. However, your future potential clients don’t necessarily have access to your past projects, which is why photography is a crucial component of your marketing plan — regardless of your company’s size.