The world's foremost resource on decorative concrete
Avoiding certain pitfalls can mean the difference between a struggling hobby and a thriving business. When it comes to countertops, here are a few of the most common mistakes we at the Concrete Countertop Institute think are the biggest stumbling blocks for aspiring concrete countertop contractors.
Think of your concrete countertop business as a bucket you fill with water. You try to make as many sales as possible (in other words, put in lots of cups of water). You try to keep your price as high as possible and do large projects (use large cups). But if the bucket is leaky, all of your efforts are in vain.
Concrete countertops are countertops. They just happen to be made out of concrete.
This should affect your marketing and selling techniques. If you understand how countertops are most commonly and most effectively marketed and sold, you will be much more successful at marketing and selling concrete countertops.
