Do you remember the last time you saw a hashtag? Chances are it was in the last hour but at least sometime today, and it may not have even been on a social network. Hashtags are everywhere these days, from your favorite TV show to highway billboards. As such, they can and should be a part of your social media strategy. The key is using them effectively.
Author: Lindsey Congeni
How to Measure Social Media Success
By now, most companies have a presence on social media. Some have comprehensive strategies and believe that social media is effective for their business, while others are using social media simply because they think they should. They have no idea if it’s benefiting their organization.