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A year after the pandemic really started to bite, we’ve all gotten used to Zoom meetings and conference calls. In the past, many saw trade shows as a necessary evil. They were costly, took time away from projects and required both planning and follow-up. What we’ve forgotten is that shows […]
Many small companies have floundered when the owners don’t stay the course. As a result, they hop on the next new thing that catches their attention. As a rule, you should devise a strategic planning process to decide a business’s direction and priorities. And then you should stick to it. […]
In our day-to-day work, a lot of what we do is very tactical. We work up a proposal, order new materials or have equipment maintained. Although important to survive and grow in the long term, sometimes we must step back and think more strategically. An easy way to take a […]
No doubt, 2020 will be a year for the history books. Still, decorative concrete contractors must muster some sense of new hope and start gearing up for 2021. Each one of us must choose how we want to plan and prepare. And a 2021 marketing plan is the right place […]
In any company, the marketing and sales functions depend on each other. Both want to find, convert and keep customers. The main difference is in the time horizon. Sales deals with the here and now. Marketing deals with tomorrow and the day after tomorrow, figuratively speaking. In the decorative concrete […]
As Benjamin Franklin once said, “The bitterness of poor quality remains long after the sweetness of low price is forgotten.” This is very insightful and still holds true today, maybe more than ever. A relentless search for lower cost is par for the course among owners and general contractors, and […]
Needless to say, 2020 is a tough year. The pandemic has a hold on the economy, nonresidential projects are postponed or canceled, and it’s safe to say COVID-19 has changed construction and it doesn’t look like it will go away anytime soon. It’s anyone’s guess if our elected officials will […]
