Carter Machinery has launched a new website specially designed to meet the changing needs of those in the construction industry. The backbone of the new CarterMachinery.com was constructed to include specific features identified via independent research as being critical to user experience within the industry today and into the coming years:
- Mobile Friendly – Ideal for mobile devices frequently used on the jobsite
- Responsive Design – Screen auto-configures to provide visitors with an experience configured specifically to their viewing platform
- Prominent Equipment Search – Prominent placement of equipment search functionality allows visitors to quickly access areas of the site that statistically are the most sought after
- Optimized for Searching – Search functionality on the site employs features designed to get the viewer to their destination as quickly as possible, including predictive typing, filters, and suggested content
- Visually Driven – Pages feature large, clean imagery not only for aesthetic purposes but, more importantly, to enhance navigation
While returning users will easily recognize CarterMachinery.com’s latest enhancements, Carter has launched a unique marketing campaign to introduce new customers to the site. Through November 30, visitors to CarterMachinery.com/Win can register to win one of 40 Oxx Coffeeboxx Coffeemakers. The coffeemakers are renowned for being the toughest on the market, ideal for use on construction jobsites.
Established in 1952, Carter Machinery has a clear vision: enable every customer to achieve their highest level of success. They demonstrate this commitment every day through their support of the people and equipment working in diverse industries ranging from construction and mining to trucking and power generation. Their network of 20 locations across Virginia and southern West Virginia is staffed by more than 1,200 unrelenting, top-notch professionals. As a result, they’ve grown to be one of the leading Caterpillar dealers in the U.S.
(800) 768-4200
