Chromaflo Technologies, a leading independent global supplier of pigment and chemical dispersions for the thermoset and coatings industries, is excited to launch its new content information sharing program.
In addition to its quarterly newsletter, Chromaflo Technologies now has an information-sharing blog on its website designed to be a resource for customers, the press and the business community. Each article posted is constructed to contain meaningful, original, interesting content that is relevant to the pigment dispersion market. Chromaflo’s technical and market experience provides a great source of practical information and recommendations to be shared in these blog posts. The new blog is housed under the “Industry Leadership-Resource” section.
In order to make the informational posts even more accessible to its customers, Chromaflo will publish links to the blog posts on its social media pages, including Facebook, LinkedIn, Google+ and Twitter.
The topics are selected to fall into one of the pigment dispersion categories of architectural colorants, industrial colorants, thermoset colorants and corporate news. Some of the first topics already posted on the site are the thermoset-oriented “The Perfect Match; 5 custom color matching best practices for urethane applications” and the industrial-themed “Consider the Source: How to source the right colorants for industrial paints and coatings.”
Already one of the largest independent global suppliers of chemical and pigment dispersions, Chromaflo also wanted to provide a place for people in the industry to come for up-to-the-minute information. Steve Riccardi, director of global marketing and business development, states, “Since we’ve helped many of our customers reach unique goals, we knew we could provide a resource that shares important industry information. Chromaflo’s new resource-sharing site is a place where our customers and, really, anyone interested in the colorant industry, can turn for in-depth and fresh industry news.”
Another new way Chromaflo is choosing to reach out to customers and share information is via YouTube. Chromaflo has produced the first in a series of upcoming technology-based videos that will be available on this site. This first video, on infrared reflective colorants, has been up for only a month and already has more than 500 views.
Chromaflo’s goal has always been to provide a high level of service for their customers every day. Now Chromaflo’s web site also brings a higher level of service to visitors. Chromaflo hopes to connect with customers on all their favorite social sites, and join the social media conversation. President and CEOScott Becker says, “We think our customers will enjoy engaging with Chromaflo on all of our new platforms.”
Chromaflo Technologies is a leading independent, global supplier of colorant systems, chemical and pigment dispersions, serving customers in architectural and industrial coatings as well as the thermoset
composites market. Headquartered in Ashtabula, Ohio, Chromaflo has production facilities in the U.S., Canada, the Netherlands, Finland, Australia, South Africa and China. Sales and technical support is also provided throughout North and South America, Europe, Australia, China, India and Southeast Asia.
