Constructive Communication Inc. — a specialist in public relations and marketing communications for professional service firms and members of a variety of technical industries — recently released the results of its 2017 Marketing Trends Survey.
Participants in the online survey include professionals in the architecture, engineering, construction and other technical industries from across the United States. According to Kimberly Kayler, President of Constructive Communication, the purpose of the survey was to identify challenges in the technical industries the firm serves – to include chemical, architecture, engineering, construction and electronics — and how the marketing sector is responding.
Businesses are realizing a need for more mobile-friendly websites, as half or more of web traffic is coming from mobile devices, according to SimilarWeb’s State of Mobile Web US 2015 report. Likewise, approximately 55 percent of all e-mails are now read on mobile devices, according to Litmus software’s “Email Analytics.”
Findings from the survey are included in an infographic below:
For more information on how to respond to these trends or to discuss how to integrate them into your business, please contact Kayler at (614) 873-6706.
