East Hartford, Conn. (August 8, 2017) – Dur-A-Flex, Inc., a leading manufacturer of commercial, industrial and institutional resinous floor and wall systems, released its new, enhanced website featuring redesigned drop-down menus giving quick access to product and market information, cutting edge visuals, a live chat feature nicknamed “Kyle”, a robust search engine and fewer clicks to access the same content that architects, facility owners and contractors have come to rely on.
Dur-A-Flex’s previous site was widely praised by customers, architects, specifiers and end users alike. With that at the forefront, the new site was designed from the start with the user in mind. Dur-A-Flex’s customers rely on the website for its ease of use and access to needed product data sheets, system specifications, LEED data and more. The website was also designed as a platform for more useful content and a better experience for customers.
“First and foremost, it was essential to keep the same great information on the site. Making it easier for customers to research, learn and find the right products for their application or market was one objective and another was to make the site scalable and the best customer experience out there. We have applied the same philosophy of continuous improvement in our web design as we have in our operations. I believe we will experience the same positive outcomes as a result,” notes Peter Ferris, President and COO.
“This new enhanced site not only serves as an update to our website architecture, but gives us a robust platform to provide written and visual content to the marketplace, allowing Dur-A-Flex to become a leader in the digital space,” he added.
Dur-A-Flex, Inc. is a family-owned manufacturer of high-performance, resinous floor and wall systems. With over 50 years in business, Dur-A-Flex is recognized for its ability to continually deliver new and innovative products to the coatings industry. Its unmatched level of customer service is derived from an experienced team of technical service experts as well as stringent quality processes; providing customers with the confidence that they are installing the best product for the job. Named one of the “Best Places to Work in CT” five times by the Hartford Business Journal-sponsored awards program, Dur-A-Flex considers its people its most valuable asset. For more information on Dur-A-Flex floor and wall systems, please visit www.dur-a-flex.com.
