Allergy Standards Limited (ASL), the International standards and Certification Body (CB) for allergy labeling, today announced that EasyCare Ultra Premium Acrylic Latex Paint by True Value Company has passed the relevant Certification Standards.
The product will now be added to the certification product database (CPD) and will therefore be eligible to joint one or more of the asthma & allergy friendly® Certification Programs in association with the relevant national patient advocacy group.
The product will also now be findable on the certification web site and the companion app which is available in the App store and Google play.
How did the EasyCare Ultra Premium Acrylic Latex Paint obtain the Certification?
This ASP: 04-01 Certification Standard is targeted to paint products that are scientifically proven to reduce exposure to asthma and allergy triggers. The Certification Standard utilizes an algorithm of proprietary and recognized scientific techniques to assess paints for their ability to reduce allergenic and irritant materials.
Product samples that pass certification testing are granted a certificate stating that the particular paint item meets the requirements for the asthma & allergy friendly® ASP:04-01 Certification Standard.
Scientific Overview of Certification Testing
ASL subjects interior decorative coatings to chemical testing to ensure that the product does not have properties that are likely to irritate both asthma and allergy symptoms in susceptible people.
Different aspects have been evaluated:
- National requirements for chemicals known to adversely impact human health and the environment
- Physical performance standards
- The release of airborne solvents and other irritant or toxic materials after application
True Value Company then obtained the certification after the products they sent for testing passed the tests and met the scientific requirements.
EasyCare Ultra Premium Acrylic Latex Paint, a paint line made by True Value Company
True Value Company, headquartered in Chicago, is one of the world’s leading hardlines wholesalers with a globally recognized brand and over 70 years’ experience serving independent hardware retailers. True Value Company provides its customers in over 60 countries an expansive product set with market-customized assortments at highly competitive prices, superior product availability, innovative marketing programs and a la carte value-added services like eCommerce ship-to-store, store remodel support and True Value University all within a flexible model which requires no membership.
As their goal is to bring premium quality products to their consumers, certifying their products as asthma & allergy friendly® was a coherent step moving forward.
“People with asthma need paint options that minimize any impact on indoor air quality,” said Dr. John McKeon, CEO of ASL. “We are happy to verify that True Value’s EasyCare Ultra Premium Acrylic Latex paint meets our strict standards.”
