Laticrete, a global manufacturer and leader of premium installation and finishing systems for the building industry, continued celebrating “60 Years of Building Chemistry” while demonstrating new and existing products at Coverings 2016 The Global Tile and Stone Experience, in Chicago, April 18 to 21.
“Laticrete was founded on the importance of building a chemistry of trust with its customers and partners. Providing industry-leading technical and customer support has been a critical element of the success Laticrete has experienced,” said Sean Boyle, Senior Director of Marketing and Product Management. “We are proud to celebrate our growth and progress in the industry over the last 60 years and to demonstrate some of our newest product lines at Coverings 2016.”
Dr. Henry M. Rothberg, chairman emeritus and founder of Laticrete, revolutionized installation techniques for the setting of ceramic tile and stone over 60 years ago with his pioneering work in the field of chemical engineering and the “adhesive mortar method.” Dr. Rothberg’s research is now the basis for all modern adhesives used today for the installation of ceramic tile and stone and the company’s anniversary recognizes the significant products and relationships it has built over the last 60 years.
To demonstrate its gratitude, Laticrete will hold a private party for companies and individuals with which it has built significant relationships over the last 60 years. The event will be held at the House of Blues Chicago.
In addition to celebrating the chemistry of its relationships, Laticrete will launch Strata Mat XT and Tri-Lite at Coverings 2016. The company will also demonstrate existing tile and natural stone product lines including Permacolor Select, Stonetech, Hydro Ban Shower Systems, Spartacote and Strata Mat.
“Strata Mat XT and Tri-Lite are truly exceptional products,” continued Boyle. “They each offer new options for contactors and distributors in the ceramic tile and natural stone field.”
Strata Mat XT is a next-generation, high-performance uncoupling membrane designed specifically for ceramic tile and dimension stone installations to accommodate moisture from beneath tile covering. Strata Mat XT provides vapor management, eliminates transmission of in-plane substrate cracks of up-t o 1/8” (3 mm), assists with easier floor layout as chalk lines are easily visible on the surface prior to tile installation. This new product allows installers to see mortar coverage underneath the mat during installation without having to lift and verify.
Available for purchase in July, Strata Mat XT also features Mortar Hydration Vents, which create a mechanical bond between the mat and adhesive mortar and allow the mortar to cure faster. This provides a stronger bond of tile and permits faster time to grout when using both modified or unmodified mortars – enabling the use of the appropriate mortar for an installation. Lightweight and easy to carry, Strata Mat XT is fast to install with standard tools, suitable for interior non-industrial vehicular traffic applications over concrete substrates and can be used under moisture sensitive stones.
Tri-Lite is a lightweight multi-use, polymer fortified adhesive mortar. Suitable for exterior glue plywood, concrete, concrete block, ceramic tile and stone, gypsum wallboard, cement backer board and brick and concrete masonry.
Tri-Lite offers tremendous utility for non-sag wall installations, large heavy tile installation and the thin-set application of floors. This cutting-edge product exceeds ANSI A118.15, A118.4, and 118.11 ISO 13007 – C2TES1 classification.
Available in May, a single 30 lb (13.6 kg) bag of TRI-LITE provides the same coverage as a 50 lb (22,7 kg) bag of traditional mortar.
TCNA STAGE DEMONSTRATIONS
Monday, April 18
10:30 a.m. – Permacolor Select
Tuesday, April 19
11:50 a.m. – Permacolor Select
2:00 p.m. – Strata Mat XT
4:00 p.m. – Tri-Lite
Wednesday, April 20
11:30 a.m. – Tri-Lite
2:50 p.m. – Permacolor Select
Laticrete is a leading manufacturer of globally proven construction solutions for the building industry. Laticrete offers a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the Laticrete Supercap System. For nearly 60 years, Laticrete has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service. Laticrete methods, materials and technology have been field and laboratory proven by architects, engineers, contractors and owners. Offering an array of low-VOC and sustainable products, Laticrete products contribute to LEED certification, exceed commercial/residential VOC building requirements, and are backed by the most comprehensive warranties in the industry.
