Master Builders, Inc. and L.M. Scofield Company have formed a sales and marketing alliance designed to expand the demand for, and use of, colored architectural concrete throughout North America. In joining forces, the two companies emerge as the only full-service supplier of concrete admixtures able to provide improved products, comprehensive service and technical expertise in colored concrete technologies, and move colored architectural concrete from a niche to a mainstream market.
In the United States, demand for colored concrete is estimated at four to six million cubic yards per year, approximately 1 to 1.5% of total production, but that figure is expected to double within the next four to five years. “This is an important market that offers ready mix and precast concrete producers an avenue to expand their operations, and increase the value of concrete as an attractive and functional design and construction option,” stated Mike Shydlowski, President and CEO of Master Builders. “With high quality colored architectural concrete, we are providing architects and designers with cost-effective and durable alternatives to conventional wood, stone and brick building products.”
Both companies will manufacture and market CHROMIX® Admixtures, the Scofield brand name that is respected throughout the world and the industry. The original formulation of powdered CHROMIX® Admixtures will continue to be available from Scofield. A new line of liquid integral coloring admixtures, CHROMIX® L, will be introduced early this year and will be offered to ready mix and precast concrete producers through Master Builders.
Together, Master Builders and Scofield will provide extensive training and support to contractors and producers to ensure successful and expanded use of colored concrete. Scofield will continue to work with the design, engineering and contractor audiences to generate specifications and promote quality placement of colored architectural concrete. Master Builders will work with ready mix and precast producers to accelerate the acceptance and understanding of quality colored concrete production as a value-added product that can increase the overall demand for concrete in the marketplace.
“The extensive experience and depth of technical service and support offered through this alliance provides competitive advantages to concrete producers,” remarked Phil Arnold, President and CEO of Scofield. “Moreover, the expanded and unique color range, functionality and performance of architectural concrete produced using CHROMIX® Admixtures for Color-Conditioned Concrete™ offers new design and business opportunities for the concrete industry.”
“The new liquid coloring admixtures exhibit superior performance characteristics and eliminate many of the concerns that ready mix and precast producers have with liquid systems,” explained Mr. Shydlowski. “The new system of measuring equipment and product advancements provide color stability, reliability and permanence, as well as production accuracy and efficiencies unequaled by any liquid color measuring approach currently available.
We hope that the combination of these new technologies and the Master Builders and Scofield alliance will help to move colored concrete from a niche to a mainstream market opportunity.”
For additional information, visit the company websites at www.masterbuilders.com or www.scofield.com.
