Time Inc.’s popular television show "This Old House" named Rust-Oleum’s Chalked Ultra Matte Paint to its fifth annual “This Old House Top 100,” a list of the 100 best new home products of the year. Each year, the list’s editors spend months scouting, testing and culling countless new home products to identify the most distinctive, useful and innovative in seven categories: kitchen, bath, tools, home tech, building products, outdoor living and finishing touches.
“We’re truly honored to have another one of our products included on this prestigious list,” said Jim Stinner, vice president of marketing for Rust-Oleum. “It’s testament to our mission to create the most cutting-edge, durable and innovative paints in the industry.”
"This Old House" editors say that products included on the elite list are truly unique. “Home companies release thousands of new products every year and our job is to highlight the ones with staying power—those that are in some way brilliant and will make our readers’ lives better,” says Editor, Scott Omelianuk.
Chalked Ultra Matte Paint is an easy to use paint that dries to a velvety smooth matte finish. It brings new life to tired and worn pieces in timeless colors. Additionally, Chalked Paint can be distressed to achieve a vintage look that will last. Applying a Chalked Protective Topcoat adds durability, enhances color and will keep the piece timeless.
For nearly a century, Rust-Oleum has been the global leader in manufacturing innovative coatings that empower do-it-yourselfers and professionals alike across categories including small project paints, cleaners, primers, automotive, industrial, high performance coatings and wood care. Its wide breadth of brands and products include such trusted names as Rust-Oleum, Stops Rust, Painter’s Touch, Krud Kutter, Universal, EpoxyShield, Varathane, Zinsser, MultiSpec, Testors, Modern Masters and Watco.
This Old House Ventures Inc. is America’s premier home-enthusiast brand, netting 50 million multimedia impressions each month through its award-winning television, print and Web properties. The leading consumer publication for home how-to and inspiration, the award-winning "This Old House" magazine has a circulation of 950,000 and reaches an audience of nearly 6.5 million print readers. This Old House is available in digital format for tablets and is published by Time Inc., the largest magazine media company in the U.S.
