World of Concrete, the industry’s only annual international event dedicated to the commercial concrete and masonry construction industries, today announced that they have partnered with Qualifi, a division of Informa Markets, to offer new audience data and advertising product offerings for the construction industry. World of Concrete exhibitors can now take advantage of Qualifi which places brand marketing messaging in front of a specifically curated World of Construction target audience using advanced AI and machine learning.
Residential and commercial construction projects are at an all-time high. The construction industry differs from other markets due to the size and complexities of its projects. Due to the ever-changing construction landscape, establishing a sound marketing strategy is crucial – particularly with regards to targeting specific niche audiences.
Qualifi, a new business unit within Informa, focuses on connecting the construction industry to their customers. Qualifi is able to create intelligent connections between buyers and sellers that result in long lasting relationships and ROI.
With an emphasis on authenticated audiences, Qualifi’s fully-integrated service is underpinned with proprietary first-party data that has been built up over years of connecting buyers and sellers. Qualifi utilizes World of Concrete’s unique event audience in order to reach a customers’ target audience anywhere online. This distinctive Infrastructure and Construction event audience is pooled from hundreds of B2B events and media outlets. Qualifi makes use of artificial intelligence (AI) and machine learning (ML) to ensure audience data remains fresh and updated year-round.
How to take advantage
World of Concrete exhibitors are now able to take advantage of Qualifi’s ability to help them target and reach B2B buyers using platforms traditionally used in B2C. Qualifi also makes it easy to take advantage of complex adtech platforms and incorporate them into any marketing program. In addition to campaigns, the Qualifi technology stack also incorporates Buyer Intent Scoring, Audience Segmentation, Identity Resolution, Data Modeling and targeted message Personalization.
“The b2b world is evolving at an increasingly rapid pace, and sellers need to find & connect with potential customers at the right time in the buying cycle,” said Jason Brown, Chief Digital Officer, Qualifi. “Qualifi helps sellers identify, select and target prospective and existing customers using our unique Authenticated Data from the construction industry – a process where we layer Buyer Intent scoring, deep market intelligence and personalization to help customers find their target audience.”
The Qualifi product suite consists of Qualifi Select. This helps users quickly but also effectively place marketing messages front and center using Qualifi’s Authenticated Customer Database – comprised of millions of buyers. Qualifi Select works by pre-selecting an authenticated target audience. It then presents marketing messages to a select group of buyers before, during and after World of Concrete.
Additionally, with just four steps, Qualifi Target helps create and target a companies’ best prospects with precision across all digital platforms. Customers can quickly and effectively find the buyers they want to target with their marketing campaigns.
More about Qualifi Precision
Qualifi Precision helps customers both understand and monitor buying intent. Using Qualifi’s authenticated data, customers can continuously create a target audience for their marketing campaigns year-round. Qualifi Precision includes a monthly market intelligence report detailing valuable insight into customers construction industry audiences.
Qualifi’s authenticated data is created by World of Concrete and Informa Markets, and is available to exhibitors. The next World of Concrete event takes place from Jan 18 – 20, 2022 in Las Vegas, Nevada.
To find out how Qualifi can help find and also target your audience, visit www.qualifi.ai for more information.
About Qualifi
Qualifi, an Informa business, creates intelligent connections between buyers and sellers to create long lasting relationships. The Qualifi technology stack incorporates Buyer Intent Scoring, Audience Segmentation, Identity Resolution, Data Modeling and targeted message Personalization. With deep Authenticated Data, Qualifi understands where future customers are in the buying cycle. It also enables sellers to target them easily and effectively. Visit www.qualifi.ai for further information
About World of Concrete
World of Concrete is the industry’s only annual international event dedicated to the commercial concrete and masonry construction industries. Featuring indoor and outdoor exhibits with the industry’s leading suppliers showcasing innovative products and technologies, exciting demonstrations and competitions, and a world-class education program. Visit www.worldofconcrete.com for further details.
About Informa Markets
Informa Markets is the global exhibitions division of Informa PLC. The group enables communities across the globe to engage, experience and do business. It does this by providing them with powerful platforms to connect across key regions and market verticals. Industry insight, coupled with an innovative and customer first approach, provides Informa Markets’ customers and partners with the opportunity to create business advantage and access markets, both digitally and face-to-face, 365 days of the year.
About Informa PLC
Informa PLC is a leading, international business to business information services Group, operating in over 30 countries. Informa creates transaction-led exhibitions and content-based events, specialist data, intelligence and marketing services products. It also offers scholarly research and specialist reference-led academic content. Our products and services help businesses and professionals connect, learn, do business and gain an edge over the competition. Informa is on the London Stock Exchange and is a member of the FTSE 100.
