Yanmar Compact Equipment North America recently launched a state-of-the-art website dedicated to its lines of compact equipment. The site comes as one of many new investments Yanmar is making in the North American market. It also corresponds to the company’s initiative to adopt a customer-focused approach in every facet of its business.
“Our main goal with the website was to provide a rich customer experience,” said Regan Meyer, marketing manager for Yanmar Compact Equipment North America. “This aligns closely with Yanmar’s strategy to transform how we create value for and build relationships with customers.”
The new website makes it fast and easy for users to find information on the brand and the compact equipment products offered in North America. It requires fewer clicks to reach product and industry pages, and the intuitive layout makes it simple to locate desired information, in addition to improving the site’s visual appeal.
Practical features add more usability to the site. A new Build & Price tool allows users to customize a machine with the configurations they are most interested in. They can then submit the configuration and be contacted by a dealer with a quote. Site visitors can also visit the News page to stay current on the latest updates and also read helpful articles. Users can sign up for Yanmar’s newsletter to receive both news and updates directly in their inboxes.
See the new website at www.YanmarCE.com.
About Yanmar Compact Equipment
Yanmar is a leading global player in the industrial machinery industry. In the compact equipment sector, Yanmar was first to market with the launch of the first self-propelled mini excavator in 1968. Additionally, its invention of the revolutionary zero-tail excavator in 1993. Yanmar Compact Equipment has four production plants in Japan, France, Germany, and the U.S., to deliver a range of products and services to the global market. For further details, visit the official website: www.YanmarCE.com.
About Yanmar
With beginnings in Osaka, Japan, in 1912, Yanmar was the first ever to succeed in making a compact diesel engine of a practical size in 1933. A pioneer in diesel engine technology, this company is a global innovator in a wide range of industrial equipment, from small and large engines, agricultural machinery and facilities, construction equipment, energy systems, marine, to machine tools, and components — Yanmar’s global business operations span seven domains. On land, at sea, and in the city, Yanmar provides advanced solutions to the challenges customers face, towards realizing A Sustainable Future. For further information, visit the official website of Yanmar Holdings Co., Ltd.: www.Yanmar.com.
