Concrete is one of the most revolutionary building materials of modern times. It has given the human race the ability to build sound infrastructures for the masses and has reshaped the world as we know it.
Vol. 12 No. 7 – October 2012
Giving Your Concrete Business the Flexibility it Needs to Thrive
In the free enterprise system, competition selects out businesses that don’t adapt to change or events they can’t plan on. To thrive within this system, your decorative concrete business must maintain a high degree of flexibility.
White Concrete Poses Particular Challenges for Installers
The biggest issue contractors confronted during J.C. Penney Co.’s Wave 2 of renovations in August concerned the whiteness of the Izod shops’ burnished floors.
J.C. Penney, Concrete Product Makers Join Forces to Launch Remodels
When word hit the street that J.C. Penney Co. would ask concrete polishing contractors to help renovate its department stores across the country as part of a master plan to reinvent the chain, the news was well-received by manufacturers and suppliers of architectural and polished concrete materials.
Making Maintenance an Integral Part of Your Concrete Business
Polished and decorative concrete floor installations accounted for only about a quarter of our business as of the start of this year. Most of our revenues were coming from cleaning, maintenance and restoration services.
Spectacular Outdoor Concrete Entertainment Space
For Scott Cohen, owner of The Green Scene Landscaping and Pools in Northridge, Calif., creating spectacular, outdoor entertainment and leisure spaces is second nature, but many of his jobs require much more than bringing a vision to life.
Museum Exhibit Incorporates Overlay System and Colored Concrete
Along the Willamette River’s eastern shore, where it cuts through the heart of Portland, Ore., there stretches a long walkway, a favorite spot for locals to run or ride along the riverfront.
Memorializing 9/11 with an Engraved Concrete Map
The simple yet powerful design of this memorial included the piece of wreckage from the World Trade Center and a map of the Northeast coastline of the United States on concrete pavement that approaches the tattered beam. The map identifies the coastline and the three crash sites of that dreadful date.
J.C. Penney Chooses Polished Concrete Over Other Flooring Options
A huge national remodeling project for the department store chain has kept concrete polishing contractors busy this year.
Controlling Customers’ Reactions to Reactive Stains
Expectations of what a floor should look like will vary from client to client. A client’s views will be shaped by other stained floors seen in person or in photographs. Although all of these things can affect a client’s expectations, the greatest influence on their flooring decision should come from the concrete professional.
