No matter what industry you’re in, whether it’s massage therapy, concrete staining or stamped concrete, you have to consider yourself as being in sales.
Vol. 14 No. 1 – January 2014
Three Critical Components to Effectively Market Decorative Concrete
Let’s take a look at three critical challenges to marketing your business effectively and how you can resolve them.
Stepping up from Decorative Concrete to General Contracting
Are you content with installing decorative concrete countertops, overlays and stamped concrete, or do you have what it takes to rise to the occasion?
Testimonials from the Field: Contractors Using Elephant Armour Overlay
An review of Elephant Armor as told by concrete contractors in the field.
New Elephant Armor Overlay is Touted as Being Crack-Free
GST International Inc. is best known for its concrete cleaners and sealers, but the company has been working on developing the ultimate cementitious overlay for a decade and a half. They think they’ve finally cracked the case.
Concrete Grinding and Polishing Tips: Rotation, Presoaking and Play Sand
Play sand is a great thing to keep handy as an abrasion aid when using a concrete grinder. It keeps the diamonds dressed and cooled while acting as a secondary abrasive to assist in the actual grinding process.
How to Combat Common Misconceptions about Concrete Countertops
Concrete countertops have been around for decades now, and more and more magazines and TV shows are featuring them. So you wold think misconceptions such as “concrete countertops are cheap” or “concrete countertops are high-maintenance” would be a thing of the past.
Concrete Contractor Trains with the Best Before Launching His Own Brand
Richard Winget sees himself as a glorified copycat, an artisan who uses concrete and other mediums to simulate everything from cavern environments, majestic rockscapes and award-winning underwater reefs to rain forests, waterfalls and mountain landscapes.
Cheng Concrete announces 2013 Winners of Kitchen and Bath Sink Contest
Cheng Concrete has reinvented its annual concrete design challenge with the first contest of a new series — the Kitchen & Bath Concrete Maker Challenge. The company announced the 2013 winners in November.
Recent
Edge of Perfection: Pool Coping That Combines Safety and Beauty
ACI Foundation Unveils New Process for Identifying and Funding Research & Innovation Initiatives
Lou Parous Named President and Chief Executive Officer of the Concrete Reinforcing Steel Institute
ASA’s 2024 Outstanding Shotcrete Project Awards
Sika Launches SikaWall-3000 Rapid Bond, a fast set adhesive for EIFS installation
