A good marketing strategy was only part of the overall picture. Just as crucial to Bomanite’s long-term franchising game plan was the networking — the sharing of expertise and innovations among the highly diverse and widely dispersed franchisees.
Vol. 16 No. 1 – January 2016
Crowning the Top Brawler at the Concrete Decor Show
The Concrete Decor Show held a Brawl in the Fall competition where seven preselected teams of decorative concrete professionals vied for a chance to win their part of $10,000 in cash and prizes, with the first-place team netting booty worth $5,000.
Should You Reseal Exterior Decorative Concrete?
Resealing exterior stamped concrete, stained concrete or decorative concrete is probably the most misunderstood and least-studied process in our industry. It has the potential to be a repeat revenue stream or a headache that never really goes away.
Bomanite’s Culture of Invention with Concrete
What is it with the San Francisco Bay area as a hotbed of technological and artistic invention and innovation? Is it the climate, the awe-inspiring Golden Gate coastal setting or the pioneer spirit that lives on in this land of dreams and promise?
Fashion Show Mall Gets Major Upgrade With Concrete Features
In a city where each new project shines brighter than the last, an old favorite is taking on a new sparkle.
Concrete Finisher Takes Over Family Business After Apprenticeship
Mike Riggs is a guy who can say that he really did grow up in the concrete business. His first job was for Progressive Concrete Works, a concrete company his father started in 1954 in Phoenix, Arizona.
Strengthen Your Friendships with Architects and Designers
Being a successful concrete professional requires more than skill with trowels, colors and coatings. You also need to network. Networking requires investments in both time and infrastructure, but you will almost definitely see an increase in your business if you are thoughtful about your approach.
Metallic Epoxy Floors: How to Install, Control and Manipulate them
Colorful mica pigments designed to be dispersed in a variety of binders are part of what makes metallic epoxy floors so alluring.
How to Get the Concrete Job Without Being the Low Bid
We’ve all had the phone call with a client where he lets you down gently, saying thanks, but some other contractor came in with a lower number. Sometimes it’s best to just write off those lost jobs, but how do you get the jobs you really want without having to be the lowest price?
Contractor Works His Magic While Facility Conducts Business as Usual
Julio Hallack isn’t really a magician. Still, what else can you call a contractor who pulls off the nearly impossible: completing a 25,000-square-foot pool deck restoration for the ritzy Claremont Hotel Club & Spa while the facility remained open?