The world's foremost resource on decorative concrete
From self-cleaning and self-repairing to bendable and glowing, concrete is constantly evolving, regularly bringing technologically improved products to market.
The vast majority of return customers usually flow straight into the project’s objective, colors, design, etc., but this conversation was anything but typical. Each time when asked about designs or expectations the customer brought up price and budget.
If you work with concrete you already know how abrasive, alkaline and caustic it is.
To put it simply, as portland cement dries, it will absorb water from any source in order to harden. That means it will suck the moisture from your skin as well.
Making sales is arguably the most fundamental function of business. Maintaining an effective and relevant sales strategy is absolutely critical since it directly impacts your top-line (gross sales) growth more than any other function. Here are seven actions you can implement today to win more decorative concrete jobs and increase sales.
You have likely heard by now that sharing visual content — infographics, photographs and videos — on social media garners attention, builds brand awareness and increases audience engagement better than text-only posts.
Decorative concrete done well, and properly maintained, is long-term free advertising. It’s like having a huge billboard on the side of the road showcasing your work.
Years ago, there was a Kevin Costner movie, “Field of Dreams,” which has now become a classic. While this movie was full of overarching plots and subplots, the main takeaway was: “If you build it, they will come.”
Concrete is a very durable material and some contractors and a lot of their clients believe it’s a maintenance-free product. But the reality is that no product lasts forever, not even concrete, without occasional maintenance.
When people compliment Colorado Hardscapes Inc.’s marketing department, I tend to smile just a bit. People often mistakenly think our decorative concrete company operates like a large corporation, with multiple staff just waiting for their next task.
If I were a contractor I would take “preexisting” projects over new projects every day of the week and twice on Sunday.
A “punch list” is the final review of a project. It is usually completed by the project architect and is most often completed after the project has reached a milestone called “substantial completion.” And for a decorative concrete contractor, the punch list is probably the single largest money-losing piece of a project.
