The world's foremost resource on decorative concrete
From self-cleaning and self-repairing to bendable and glowing, concrete is constantly evolving, regularly bringing technologically improved products to market.
There’s a lot riding on your price. It’s a reflection of your brand value and the perceived quality of your work. Customers will even use heuristics to determine if your price per square foot is consistent with what they would expect to gain from hiring you.
Some things in life a person can bluff their way through but, unfortunately, decorative concrete is not one. When a previous customer called asking to add more decorative stamping, I learned the hard way. She loved the work previously installed, and now wanted to add a pool deck to match, right down to the colors and pattern. No problem, right? Wrong.
The way to homeowners’ hearts is through their kids. So why not market decorative concrete to second graders?
In today’s digital age, many contractors are increasingly using the Internet, social media and iPads to highlight their portfolios and suggest options to potential clients.
Remember the days when you could simply name your company “AAA Concrete” to ensure your business would appear first in the local directory? Those days are behind us. We now live in an era when “Google” is a verb.
Mary Hurd, one of the most influential writers and editors to specialize in concrete, passed away in September at age 87. Hurd is best known for writing every edition of the American Concrete Institute’s “Formwork for Concrete, SP-4,” considered the definitive book about structural concrete practices. The first edition was […]
In its latest forecast, the Portland Cement Association forecasts 2013 cement consumption to reach nearly 80 million metric tons, a 4.5 percent increase over 2012. Consumption levels will reach 86 million metric tons in 2014, an 8.1 percent year-over-year gain. During 2014, the forecast states, it is possible that all […]
Today’s lesson is one each decorative concrete professional must heed: Creating the perfect project sample is the path to your artistic future.
The sixth annual Decorative Concrete Awards were announced recently by sponsor L. M. Scofield Co. The contest honors contractors and designers who use Scofield decorative concrete materials.
This year, for the first time, the contest was divided into six categories.
All joking aside, the designer-contractor experience very often does prove to be positive and stimulating. But contractors can have hopes and dreams for a world where they are more in sync with designers.
