The world's foremost resource on decorative concrete
From self-cleaning and self-repairing to bendable and glowing, concrete is constantly evolving, regularly bringing technologically improved products to market.
Doug Carlton discusses his favorite trait of the decorative concrete industry: Passion.
An underutilized opportunity for potentially creating more jobs and visibility for your company exists within the design community. Architects and landscape architects are key members of the project team for commercial and high-end residential installations.
The weak economy does not have to make our industry buckle under price pressures. We’ve forgotten that polished concrete is already the best bargain in the flooring industry, and what’s more, we’ve allowed the formulaic installation to become entrenched in specifications.
The lack of communication between owners and designers at the top of the building process and the workers at the production end, as well as the training needed for a seamless transition from client’s conception to finished project can create a dysfunction in the industry that is in desperate need of fixing.
Eight times per year I look at this magazine from cover to cover, amazed at how our industry has been hijacked by true artists. This level of skill, along with a few creative marketing ideas, should keep fresh money coming into your bank account.
One of the major issues that I have noticed in the decorative concrete industry is that most contractors in our business do not seem to have any respect for each other. There are a few exceptions, but for the most part this statement is true across the board.
All across the country leading decorative concrete contractors are going green — no matter what colors their clients request. Some contractors are emphasizing green marketing messages in their advertising, brochures, Web sites and sales presentations. This article examines two leading contractors to answer the question: Does green marketing give you a competitive advantage that wins business?
It’s not your imagination — the construction market is currently much more competitive. When opportunities exist, beating the odds to win the job and the increase of price pressures require more marketing tools and salesmanship than at any time in the last decade
Concrete Industry Management (CIM) Programs are teaching decorative concrete in universities across the country.
In the free enterprise system, competition selects out businesses that don’t adapt to change or events they can’t plan on. To thrive within this system, your decorative concrete business must maintain a high degree of flexibility.
