The world's foremost resource on decorative concrete
From self-cleaning and self-repairing to bendable and glowing, concrete is constantly evolving, regularly bringing technologically improved products to market.
Analysts have been dissecting the residential and commercial construction industry for months, and though some predict a rebound soon, no clear end to the rollercoaster ride is in sight. But as many in the decorative concrete sector have discovered, a change in the market doesn’t necessarily mean a dramatic decline in business.
Being successful in business, as in life, is knowing when to be right, and when to allow the other person their thoughts and views, especially when the “other” person is a potential or existing customer.
Concrete countertops are countertops. They just happen to be made out of concrete.
This should affect your marketing and selling techniques. If you understand how countertops are most commonly and most effectively marketed and sold, you will be much more successful at marketing and selling concrete countertops.
Decorative concrete has become the fastest growing segment of the concrete industry. But in part because of this, the decorative market rarely allows individual contractors to effectively master and install each type of decorative concrete.
A small sampling of helpful hints shared at demonstrations sponsored by the Decorative Concrete Council during the recent annual meeting of the American Society of Concrete Contractors.
“Never hand a customer a color chart,” cautions Lee Levig, owner of Concrete Works in the San Francisco area. It not only may overwhelm them with choices but it may take away an advantage you may be unaware of.
A few of Concrete Decor’s favortie photos from World of Concrete 2005
The first thing designers should consider is the shape of the given work space and how to divide the space to create a striking and balanced composition.
Whether you realize it or not, the decorative concrete industry is firmly involved in the green building movement. Manufacturers are developing more water-based stains, sealers and color systems. Installers are offering low-VOC options to clients.
Today’s global economy means companies are doing business all over the world, which often requires marketing materials or websites to be available in multiple languages and producing content in several languages may help attract clients who don’t speak English as their primary language.
