We all need new business, but distinguishing between reasonable and unreasonable buyers is important. The difference between a deal breaker and an issue that is merely an obstacle can be a loss or profit of thousands of dollars.
Business & Technology
From self-cleaning and self-repairing to bendable and glowing, concrete is constantly evolving, regularly bringing technologically improved products to market.
Q&A with Todd Scharich, ASCC’s New Decorative Concrete Specialist
Todd Scharich was recently appointed decorative concrete specialist for the American Society of Concrete Contractors and its Decorative Concrete Council. The ASCC already had a concrete hotline, but with Scharich aboard since October 2012, it now has a dedicated Decorative Concrete Hotline available to members on a 24/7 basis.
How to Take Jobs Beyond Decorative Concrete
The phrase “decorative concrete” means many things. Depending on your operation, it may mean specializing in one facet, such as concrete countertops, or it may mean everything from stamped concrete to polished concrete.
The Art of a Successful Concrete Business Rebranding Campaign
Like people, businesses often need a reset of sorts to re-energize and better position themselves for the future. For concrete contractors and suppliers, rebranding their company name or product logo can provide this fresh start.
Ten Tips For Setting Up a Concrete Countertop Fabrication Business
Getting started in concrete fabrication can be overwhelming. Here are 10 solid pieces of advice that veterans from across the country have for artisans who are setting up shop.
The Right Mix of Digital Tools for Decorative Concrete
Whether you are a paleo-pencil-pusher or digital native, in today’s market you have to ask, what are the best digital tools for my business?
ACI Releases Long-Awaited Decorative Concrete Standards Guide
Many years in the making and rigorously reviewed by dozens of experts in the field, the much-anticipated 310R-13 Guide to Decorative Concrete was officially published by the American Concrete Institute in December 2013.
Three Critical Components to Effectively Market Decorative Concrete
Let’s take a look at three critical challenges to marketing your business effectively and how you can resolve them.
Stepping up from Decorative Concrete to General Contracting
Are you content with installing decorative concrete countertops, overlays and stamped concrete, or do you have what it takes to rise to the occasion?
Taking Great Project Photos with Your Smartphone
Iphoneography — or “i4neography” — is a term that has been around for a few years, and as you may have guessed, it pertains to photography via iPhones.
