At first, everything seemed perfect as my salesman and I finished setting up our booth for the annual home design and remodeling show in Visalia, Calif. Our exhibit location was ideal, our stamp and stain samples strategically located. The weekend crowd was near maximum capacity and everything seemed ripe for booking plenty of new accounts.
Business & Technology
From self-cleaning and self-repairing to bendable and glowing, concrete is constantly evolving, regularly bringing technologically improved products to market.
Concrete Decor announces changes in magazine sales force
Concrete Decor announces major changes to its magazine sales force. We have hired a new sales representative to replace outgoing rep Donna Tussey Flood, who has accepted a position elsewhere. Our new South sales rep is Todd Rylands, (407) 467-2758, from Windermere, Fla. Also, due to recent health complications, Western sales […]
Last chance! Enter WOC Decorative Concrete Demos, Cheng contest
If you’re interested in participating in the World of Concrete’s Artistry in Decorative Concrete Demos (Jan. 20-24 in Las Vegas), you have until Oct. 22, 2013, to apply. Artists selected for the Demonstrations will be eligible for one of two $500 prizes awarded to the Attendees’ Choice and the Experts’ […]
Why You Should Integrate Infographics Into Your Marketing
Lately, it seems that you can’t read an online article or browse social media without coming across an infographic. Considered one of the most powerful marketing tools in use today, is it just a trend that will soon be on the way out or is there more than meets the eye to this form of visual media?
Expectation Management Should Be Part of Conversation with Customers
Have you ever been in the process of completing or had just completed what to you was an amazing architectural concrete project only to be told by your client:
“It’s not what I was expecting.”
“Meh! It looks kind of ‘blah.’ I thought the color would ‘pop’ more.”
“I don’t like it.”
CIM Program requests donations for auction at 2014 World of Concrete
The Concrete Industry Management (CIM) program — a business-intensive program that awards students with a four-year Bachelor of Science degree in Concrete Industry Management — is seeking donations for their ninth annual auction to be held at the World of Concrete. The auction is scheduled for Wednesday, Jan. 22, at […]
How to Win a Decorative Concrete Contest: Take Great Photos
Contests that showcase handsome decorative concrete projects are helpful twofold — they promote quality craftspeople and they provide bona fide examples for companies that make or distribute the products. Either way, they’re good for business.
A Decorative Concrete Supply Store That Helps Its Customers Make Money
How Canadian construction supply retailer, Hard Rock Developments promotes decorative concrete and helps its customers make money, too.
Good Customer Service Goes Far Beyond the Initial Sale
If you are truly committed to service, not just the initial sale, then you’re not through when you’re done.
The Four Fundamentals of Any Business Strategy
Business strategy is the conscience you need for effective decision-making as you wade through the ambiguous waters of entrepreneurship. You face a lot of uncertainty as a decorative concrete business owner, and having a coherent business strategy is fundamental to minimizing that uncertainty.