The world's foremost resource on decorative concrete
From self-cleaning and self-repairing to bendable and glowing, concrete is constantly evolving, regularly bringing technologically improved products to market.
Turning a profit in today’s construction industry is no accident. This is why it is essential — now more than ever — to practice the strong fundamentals that every successful business is built on. I witnessed a perfect example of such a business this fall and it made me rethink my effort as a decorative concrete professional.
I went through this transition as a polishing contractor, so I thought that I would give you a few helpful tips and things to think about before you embark on this journey.
The decorative concrete industry is driven by fascination. Inspiring this fascination in customers is only possible when you connect first and foremost. Unfortunately, this is the number one aspect I see missing within our talented artisans today. Just like your ability to create with color and concrete, there is an art to connecting with architects, designers and owners.
For some in the decorative concrete industry, this spring can’t come too early. The doldrums of winter take a toll not only on the pocketbook, but also on our creative juices as artists and promoters.
The specification is the best protection that you have, other than the contract itself, to keep from getting taken advantage of by the customer. If you know the specifications forward and backward you are in excellent shape if any conflict arises.
These days, making a living in any trade associated with building is tough. Companies new and old have been forced to close up shop because of lack of business and dwindling capital. But some have found ways to hold their own, while others are even prospering.
The best training and the best products mean nothing if we can’t find projects to prove our talent, right? I’m not going to sugarcoat our plight – I have been peddling decorative concrete for nearly 20 years and have never seen as many challenges as the ones we face today. Having said that, my goal is to have the best year possible, and I’m going to let you in on a secret as to how this will be done.
Membership in an industry association or society offers numerous opportunities for education, peer networking, and accessing a wealth of information that helps us grow professionally. There are several organizations that support concrete contractors and concrete construction.
A few in the decorative concrete industry are good at the trade and great salespeople as well, but not many. If sales are not your thing, then now is the time to push ahead of the competition and find the right person.
Taking concrete to another level with the introduction of a new television show called "Concrete Nation" that will begin airing on Fox television stations in October. The goal of "Concrete Nation" is to document the building of a house made mostly of concrete. The intent is to show the world the beauty of concrete when put into the hands of artists.
