The world's foremost resource on decorative concrete
From self-cleaning and self-repairing to bendable and glowing, concrete is constantly evolving, regularly bringing technologically improved products to market.
Having operated my own business for one year already, I’ve learned that being a start-up has many, many challenges. However, one thing we have in our favor right now is that we qualified to be certified as a DBE (Disadvantaged Business Enterprise), EBE (Emerging Business Enterprise), SBE (Small Business Enterprise) and M/WBE (Minority/Women Business Enterprise).
The more things change the more they stay the same. This is an adage I’ve heard my entire life without ever really giving it any serious thought. What does it even mean? Well, in the context of this article let’s take a closer look.
Suppose your little decorative concrete flooring business suddenly could make deals as if it were a coast-to-coast firm?
There is an increase in complaints about the final color not matching the sample or mock-up. In all cases, a small mock-up was created, finished and cured as specified, and eventually accepted by the client. Fast forward to the actual job placement, and all of a sudden the color no longer matched the mock-up sample.
Samples, mock-ups and models take the guesswork out of decorative concrete finishes and offer a sense of security for the owner, designer and contractor. They quickly get everyone on the same page before crews permanently place any concrete on the site.
To some, Instagram may seem like a platform where you go to look at pretty pictures all day. But did you know it can be a powerful money-making marketing tool that brings project opportunities for your decorative concrete business? What if I told you that by using Instagram correctly for your business, you can get discovered and dominate your market?
The first time I delivered “Trends in Decorative Concrete” was at the Concrete Decor Show in Fort Worth, Texas, in February 2014. It was initially created to present a quick snapshot of what was trending in our industry, targeting primarily the design community. At the time, I never anticipated the […]
Do you remember the last time you saw a hashtag? Chances are it was in the last hour but at least sometime today, and it may not have even been on a social network. Hashtags are everywhere these days, from your favorite TV show to highway billboards. As such, they can and should be a part of your social media strategy. The key is using them effectively.
Spreading the word about combining old techniques with new ideas continues to push the decorative concrete industry forward.
Is there value in having a dedicated trade show for the decorative concrete industry? The short answer is yes. There’s tremendous value in having an industry-focused show. While there are decorative-devoted pavilions at other shows, they are just that — areas within other events.
