The beginning of a new calendar year marks the time when many reflect on the past 12 months and set goals for the coming year. In the practice of marketing, we often examine what methods worked in promoting our company’s products and services.
Business & Technology
From self-cleaning and self-repairing to bendable and glowing, concrete is constantly evolving, regularly bringing technologically improved products to market.
Are You Afraid to Seal Concrete?
I firmly believe that the lifeblood of our industry is new and innovative products that continue to move the decorative market forward. A close second, the oxygen of our industry, is word-of-mouth advertising by satisfied clients who have had their expectations met.
Whiteboard Videos Draw Attention to Your Message
If a picture is worth a thousand words, what is a video worth?
Concrete Professionals Should Mind Their Manners While on Mobile Phones
While on mobile phones, concrete contractors should conduct themselves professionally to make a good impression wherever they may be.
Why Search Engine Algorithms Change and How to Capitalize on the Changes
In the early days of social media marketing, you could post virtually any piece of content and, realistically, expect to see engagement from about 15 to 20 percent of your followers, fans or friends — depending on the day and just how many were online at that time.
How to Measure Social Media Success
By now, most companies have a presence on social media. Some have comprehensive strategies and believe that social media is effective for their business, while others are using social media simply because they think they should. They have no idea if it’s benefiting their organization.
Concrete Industry Offers Lucrative Career Path for Women
Women CEOs of concrete companies are smashing glass ceilings and bucking trends that have emerged for women in other nontraditional occupations. While women CEOs only comprise 2 percent in the basic and infrastructure sectors according to World Economic Forum and Bureau of Labor Statistics data.
Lead Generation SaaS: A New Method to Find Customers
Finding potential customers and successfully reaching them is a long and difficult process for most companies. Marketing actions businesses can take to create and build interest in a product or service make up lead-generation strategies.
4 Tips for More Effective Portfolio Images on Your Website
Looks are just about everything when it comes to a decorative concrete company’s website, so make sure you have quality images that will help drum up business.
Press Releases Still Relevant Marketing Strategy
The Museum of Public Relations considers the first press release to be a statement written by the Pennsylvania Railroad in 1906, disclosing the events surrounding a train derailment. That statement spawned an industry.
