Decorative Concrete Live

Look What’s New in the World!

Concrete Decor Magazine and the Concrete Decor RoadShow at the 2017 World of Concrete

To attract visitors near and far, this year’s newest addition to the World of Concrete — Decorative Concrete LIVE! — will have a welcome sign hung from a Putzmeister 36Z-meter truck-mounted concrete boom pump.

Decorative Concrete LIVE!, sponsored by Concrete Decor magazine and the Concrete Decor Roadshow, will make its much-anticipated debut at WOC Tuesday, Jan. 17, through Friday, Jan. 20.

To encourage hands-on interaction, Concrete Decor magazine is hosting an Artisan Sandbox where attendees are invited to create their own unique finishes. A staff member will then photograph their completed work and upload it to Concrete Decor’s Facebook page where the “most-liked” photo will win some amazing prizes.

To be held on a 40-by-40-foot concrete stage at the outdoor Concrete Surfaces & Decorative Pavilion across from the South Hall, Decorative Concrete LIVE! will also feature displays alongside demonstrations of horizontal and vertical concrete finishes that can be used in quality homes of any size and style.

Projects on display will include a polished concrete living room floor, an indoor/outdoor shower made from GFRC, a retaining wall that doubles as a seating area at the entry of the “home” and an aggregate-seeded entryway. The ICFs will also feature a variety of vertical decorative finishes.

Renowned public arts muralist Cindee Lundin is one of the artisans who will be showcasing her talents. She will be found at the exhibit’s entry carving a tribute to “Concrete Cares,” a nonprofit organization that pledges to fight cancer “one yard at a time.” Others will demonstrate how to seed concrete with aggregates, design and carve wall systems, apply a decorative waterproof finish over plywood and stamp a concrete patio.

Artisans at work will be building a fireplace with wood and stone features, a patio that looks like wood but is made from concrete, a terrazzo floor fit for a master bedroom and a stained concrete floor designed with an assortment of techniques.

The Concrete Decor RoadShow trailer, the most well-fortified equipment trailer in the industry, will be an integral part of Decorative Concrete LIVE! This unique accouterment is equipped to handle any decorative concrete project imagined.

Decorative Concrete LIVE! T-shirts, hardhats and other prizes will be given away daily.

Decorative Concrete LIVE! Scheduled Events

Tuesday – Friday, Jan. 17 – 20, 2017 during Exhibit Hall hours, Las Vegas Convention Center in the Concrete Surfaces & Decorative Pavilion in front of South Hall

Scheduled Demos:

Joshua Annis: Carving Concrete Fireplace Surrounds, Tuesday, Wednesday & Thursday, 10 AM

GigaCrete: Wall Finishes for ICFs (Interior & Exterior), Tuesday, Wednesday & Thursday, 11 AM

Westcoat: Decorative Concrete for Waterproofing Wood Surfaces, Tuesday, 1 PM

Walttools: Concrete Veneers for Exterior Walls, Tuesday & Wednesday, 2 PM

NewLook International: Coloring Stamped Concrete, Wednesday, 10 AM

GoldenLook: Epoxy Stone Patio Finish, Wednesday, 1 PM

Artisans at Work:

Cindee Lundin: Concrete Art for the Home

Joshua Annis: Living Room Fireplace (wood and stone features with concrete)

Keefe Duhon: Overlay Techniques for the Patio

Julio Hallack: Staining and Sealing Concrete Indoors