The world's foremost resource on decorative concrete
There’s a lot riding on your price. It’s a reflection of your brand value and the perceived quality of your work. Customers will even use heuristics to determine if your price per square foot is consistent with what they would expect to gain from hiring you.
Seeing a finished construction project put to good use is something any contractor welcomes.
If you want to install garage floor coatings properly and create a profit, you must understand that not everyone is your customer. The price tag on the kit in the box store has already created a perceived value or cost to complete the job in many customers’ mind.
Color selection for stamped and textured concrete is always at the top of the list of issues people question me about. My goal when answering questions like this has always been to try and provide good advice on color selection so no one has to come back and ask about color correction.
Potbelly Sandwich Works had been searching for a flooring system where they could produce the same consistent look store after store. One of their general contractors looked around online and told the Potbelly project manager he thought the Düraamen overlay products would be a good fit.
Some things in life a person can bluff their way through but, unfortunately, decorative concrete is not one. When a previous customer called asking to add more decorative stamping, I learned the hard way. She loved the work previously installed, and now wanted to add a pool deck to match, right down to the colors and pattern. No problem, right? Wrong.
The DIY Network is taking the lead in producing TV show episodes about decorative concrete.
Last fall, Architectural Concrete and Design Inc. was tasked with retrofitting the concourse of nearby Valley Fair Mall with a stampable overlay system. The specifications dictated that the selected concrete system was to be installed over existing ceramic tile without any demolition.
Prepping a concrete floor for polishing is one of the most difficult tasks we face in this industry. We cannot be aggressive like we can when prepping for a coating system, because there will be no coating to cover up the deep scratch patterns. We must take care to remove the surface materials while causing as little damage as possible to the concrete. We must be aggressive while being cautious.
Watch out for water, especially in climates where you get cold winters. Water is by far the biggest challenge you will face as a decorative concrete professional. Words like “spalling,” “flaking,” “pitting” or “chipping” are not what people making a living in concrete want to hear. and rarely do these words mean a satisfied customer a profitable month.
