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When it comes to communicating with your customers, electronic newsletters are a powerful tool to highlight your expertise and experience. Since we live in a society in which most of us are glued to our phones even when we are out of the office, a well-designed newsletter can be an effective means to quickly continue to strengthen your brand.
Avoiding certain pitfalls can mean the difference between a struggling hobby and a thriving business. When it comes to countertops, here are a few of the most common mistakes we at the Concrete Countertop Institute think are the biggest stumbling blocks for aspiring concrete countertop contractors.
The American Concrete Institute (ACI) announced the recipients of the ACI Certification Award and the ACI Construction Award at a press conference during World of Concrete, Las Vegas, NV, USA, January 24, 2018.
Decorative concrete can be complicated, and there is a lot that goes into a successful installation. But at each project’s finale, you move onto the next job where you’ll save the day for another customer.
Integral colors don’t fade, but over time, integrally colored surfaces can start to look dingy. Understanding why, and what to do about it, is just the beginning of getting a handle on color maintenance.
Consider the broom finish. Because steel trowel finishes are “slippery when wet,” the broom finish has been used for years to create nonskid surfaces on driveways, garage floors, sidewalks and loading docks. It’s not necessarily pretty, but it works — it’s a utilitarian texture.
Happenstance led Tyson Long, president of Calgary-based Hardscapes Inc., to the new location of Canada’s Sports Hall of Fame museum in Calgary’s Canada Olympic Park, where he used white and clear epoxy coatings to transform the floor of the museum’s ice-hockey exhibit room into a virtual ice rink.
You basically have two ways to make more money in decorative concrete — you can increase sales or reduce the cost of doing business. Businesses in times like these have a tendency to become paralyzed when becoming proactive would be the best option. One good way to become proactive is to consider a team approach.
A bluestone-stamped field trimmed with richly stained faux beams, this technique is perfectly suited for any room with an upscale rustic theme.
Taking steps to incorporate a maintenance program for your customers is a great way to ensure ongoing business.
Let’s look at several ways you can promote maintenance services that help relieve headaches and save the industry from a tarnished reputation.
