The world's foremost resource on decorative concrete
Analysts have been dissecting the residential and commercial construction industry for months, and though some predict a rebound soon, no clear end to the rollercoaster ride is in sight. But as many in the decorative concrete sector have discovered, a change in the market doesn’t necessarily mean a dramatic decline in business.
Decorative grates made of cast iron look impressive. But too often, they’re also expensive, so they aren’t considered for any projects but those with the largest budgets. A company called Iron Age Designs hopes to change that. Iron Age grates are manufactured using cost-efficient Danish technology, so they can be […]
In this day and age, the almighty dollar seems to be the bottom line in any line of work. However, in concrete construction, there are too many dangers that lurk around every corner to not make safety a top concern.
Being successful in business, as in life, is knowing when to be right, and when to allow the other person their thoughts and views, especially when the “other” person is a potential or existing customer.
A 16-foot-tall concrete wave? Concrete artists created this and more at a 15,000-square-foot skate park.
Step-by-step instructions and useful tips from people in the industry who have experimented enough to know what works.
The floors of this 80,000-square-foot outdoor mall on the island of Kauai were patchy, cracked and worn out. One sweeping restoration changed everything.
Decorative concrete can be temperamental. Materials we have used for years can suddenly become problems. It is always best to brainstorm with both your crew and the manufacturers to come up with the best solution. Sometimes a problem can be fixed by allowing people to think outside the box.
Concrete countertops are countertops. They just happen to be made out of concrete.
This should affect your marketing and selling techniques. If you understand how countertops are most commonly and most effectively marketed and sold, you will be much more successful at marketing and selling concrete countertops.
Decorative concrete has become the fastest growing segment of the concrete industry. But in part because of this, the decorative market rarely allows individual contractors to effectively master and install each type of decorative concrete.
