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For years, officials with the Clark County Department of Aviation knew Terminal 1 at the McCarran International Airport in Las Vegas was in need of a fresh concrete overlay job. Wide, deep expansion joints placed long ago posed dangers for travelers, and the airport was paying for it.
Pete Johnson, who founded the U.K. division of the stone-effect coating system manufacturer StoneCoat, traveled to Sin City from his home in Manchester, England, last November for a project inspired by the natural stone colors found in Nevada.
Marketing activities exist in multiple forms. In 1960, marketer E. Jerome McCarthy identified four distinctive types of marketing, often referred to as the “four P’s”: product, price, place and promotion. This marketing mix provides a standard framework for a decorative concrete professional to communicate and deliver lasting value to customers.
The choice you have is between a liquid release agent and a dry-powder antique release. Both products are similar in function — however, the application technique is completely different for each. This results in a different final look as well.
There are as many variables in manufacturing diamond tooling as there are diamond manufacturers. So which specific variables should you concern yourself with and why?
As high-performance coatings become more commonplace in decorative applications, so do the problems associated with using them. Unlike acrylic sealers, high-performance coatings (polyurethane, epoxy, polyaspartic and polyurea) are not as forgiving when it comes to application, or more specifically, reapplication.
The president of Artistic Concrete Surfaces, an award-winning company in Olathe, Kan., Mike Denny says that his commitment to quality sometimes drags on the business. “I’d rather lose money on a job instead of doing a job that didn’t look right. I have a good reputation for making sure everything is done above and beyond what people expect."
Today’s trend has less to do with any certain product and more to do with a weak economy and saving money. Just like people are finding ways to make their cars go another year to save money, so too are they are looking for ways to make their existing concrete work another year.
Take a look at some of the most common myths, mistakes, and just plain wrong practices the decorative concrete industry has embraced as commonplace.
As adults we learn to communicate using our words when we want and need something. The use of certain words can change the entire intention of what someone is trying to say. For those who sell and install decorative concrete, when was the last time you thought about how words influence your client’s thought process regarding their decision to buy your products or services?
