Topics

New Ways to Sell Decorative Concrete

As adults we learn to communicate using our words when we want and need something. The use of certain words can change the entire intention of what someone is trying to say. For those who sell and install decorative concrete, when was the last time you thought about how words influence your client’s thought process regarding their decision to buy your products or services?

Prepping Your Finished Concrete Surface for a Sealer

Surface preparation is a commonly used term in the decorative concrete industry. An argument can be made that it might even just be the most used term in the industry. We hear or read about it most often when dealing with overlays and stains. Grind, scarify, acid etch, etc.

Color Hardener vs. Integral Color on Smaller Stamp Jobs

As with most things in life, a decorative concrete installer faces many choices when it comes to the products and processes he or she uses on a job. Unfortunately, the choice is often made to take the path of least resistance or buy at low cost versus favoring long-term performance and the quality of the project.