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How to Keep Up in the Ever-Changing Polished Concrete Industry

The polished concrete industry has seen growth, especially during the past three years, that is both encouraging and depressing. Whenever one has been part of an industry since its birth, he tends to be a little territorial. So, when change occurs, especially if it’s not in one’s own best interest, one often gets protective and possibly a little jaded. This doesn’t have to happen.

Using the Four P’s of Marketing to Sell Concrete

Marketing activities exist in multiple forms. In 1960, marketer E. Jerome McCarthy identified four distinctive types of marketing, often referred to as the “four P’s”: product, price, place and promotion. This marketing mix provides a standard framework for a decorative concrete professional to communicate and deliver lasting value to customers.

Concrete Artisan Prides Himself in Jobs Done Right, No Matter the Cost

The president of Artistic Concrete Surfaces, an award-winning company in Olathe, Kan., Mike Denny says that his commitment to quality sometimes drags on the business. “I’d rather lose money on a job instead of doing a job that didn’t look right. I have a good reputation for making sure everything is done above and beyond what people expect."