Pablo Aviles, who heads Bomanite’s Mexico franchise, testifies to the value of the exchange that takes place between corporation and franchise. “Support from Bomanite has been crucial. It keeps us on the cutting edge and informed,” says Aviles, CEO of Concretos y Pigmentos S.A. de C.V., Mexico City.
Aviles says Bomanite — with a boost from NAFTA — has helped his company import the decorative-concrete revolution to Mexico, where coastal resorts on both the Caribbean and Pacific are particularly high-demand markets. Stamping remains the mainstay of the trade’s design portfolio there, with exposed aggregate beginning to catch on, he says.
“We really had to open and ‘create’ the market,” Aviles says. “There was nothing before.
“Bomanite taught us how to do it. They were big with support in crisis times and have always innovated, which has given us a lead over our competition.” Expansion initiatives by two other companies in the trade failed, he says. “We have endured because of Bomanite support.”
