Have you ever asked potential customers to dress like pirates to make a sale? Outdoor-concrete expert Scott Cohen did — and it worked.
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Does Marketing Green Concrete Work?
All across the country leading decorative concrete contractors are going green — no matter what colors their clients request. Some contractors are emphasizing green marketing messages in their advertising, brochures, Web sites and sales presentations. This article examines two leading contractors to answer the question: Does green marketing give you a competitive advantage that wins business?
How to Install Faux Rock Panels
Rock panels are a popular feature in many homes and businesses across the country. With so many companies specializing in this niche, it is natural that there are a variety of methods for installing the panels. Concrete Decor asked three companies how they told their customers to install faux rock panels.
Building Your Knowledge Bank Leads to Success in Decorative Concrete
In today’s economy, it is even more important to make an investment in the bank. In this case I’m not referring to money in the bank, though that is important. I’m referring to knowledge in your brain bank.
DeFelsko Corp. — PosiTector 200
The PosiTector 200, a concrete-thickness measuring tool from DeFelsko Corp., is ruggedly simple and affordable, and it is available in two different models. The standard model measures total thickness. The advanced model will measure up to three individual layer thicknesses in a multilayer system, and it also features a graphic […]
Delmhorst — TotalCheck
The Delmhorst TotalCheck features pin and pinless moisture measurement and a thermo-hygrometer attachment. It can help determine if concrete floors have adequately dried before installing a floor covering. Advanced features of the TotalCheck include corrections for 69 wood species, a calibrated drywall scale, and a reference scale for nonwood building […]
Countertop contest winner announced
Winners of Concrete Decor’s 2008 Concrete Countertop Design Competition were announced at the Concrete Countertop Institute Conference 2008, held August 21-23 in Sacramento, Calif. Hollow Rock Designs Inc. won First Place, Residential, for a bar top in a condominium in St. Paul, Minn. New Edge Design won First Place, Commercial, […]
Concrete Industry Management program seeks auction donations
The Concrete Industry Management program, a business-intensive program that awards students with a four-year Bachelor of Science degree in Concrete Industry Management, is seeking donations for its fourth annual auction, to be held at the 2009 World of Concrete. Organizers hope the 2009 auction is even bigger than the 2008 […]
Bonsal American adds ProSpec territory sales manager
Bonsal American has expanded its sales efforts in the eastern United States by naming Mike McLawhorn as territory sales manager for ProSpec, its brand of commercial construction products. McLawhorn will be responsible for ProSpec tile installation products in North Carolina, South Carolina and Virginia. He will also handle concrete repair […]
Diamond Products names sales manager
Greg Lipscomb has been promoted to the position of Southeastern regional sales manager by Diamond Products. The promotion takes effect in October. Lipscomb will be responsible for Diamond Products sales in the Southeast. He has most recently been working as a Diamond Products Sales Representative covering North Carolina. www.diamondproducts.com
