The world's foremost resource on decorative concrete
When people compliment Colorado Hardscapes Inc.’s marketing department, I tend to smile just a bit. People often mistakenly think our decorative concrete company operates like a large corporation, with multiple staff just waiting for their next task.
There are ways to evaluate a floor for polishing before quoting it. You will need to develop benchmarks (on test floors you’re currently polishing) before you can accurately predict how a future floor will polish and what densifier to use on the floor.
Making sales is arguably the most fundamental function of business. Maintaining an effective and relevant sales strategy is absolutely critical since it directly impacts your top-line (gross sales) growth more than any other function. Here are seven actions you can implement today to win more decorative concrete jobs and increase sales.
I went through this transition as a polishing contractor, so I thought that I would give you a few helpful tips and things to think about before you embark on this journey.
Close your eyes. Think of your business. Imagine you operate in a world without competitors. Imagine you’re the only one that customers can hire to install decorative concrete. Visualize yourself winning bid after bid without anything or anyone to stand in your way. Now, open your eyes. Welcome back to reality.
The value to your business is best determined on a per-unit basis. However, many contractors don’t exactly make widgets for their customers. So if your primary business is something like concrete staining, polishing or stamping, I recommend you calculate your margins on a per-square-foot or per-project basis.
The vast majority of return customers usually flow straight into the project’s objective, colors, design, etc., but this conversation was anything but typical. Each time when asked about designs or expectations the customer brought up price and budget.
For some in the decorative concrete industry, this spring can’t come too early. The doldrums of winter take a toll not only on the pocketbook, but also on our creative juices as artists and promoters.
While in the course of business these days, you will sometimes be asked to travel outside the United States to do decorative concrete work. The pitfalls are many, but the windfalls can be huge.
The specification is the best protection that you have, other than the contract itself, to keep from getting taken advantage of by the customer. If you know the specifications forward and backward you are in excellent shape if any conflict arises.
