Many small companies have floundered when the owners don’t stay the course. As a result, they hop on the next new thing that catches their attention. As a rule, you should devise a strategic planning process to decide a business’s direction and priorities. And then you should stick to it. […]
Tag: Marketing
Are you competitive?
Do a SWOT analysis and find out
In our day-to-day work, a lot of what we do is very tactical. We work up a proposal, order new materials or have equipment maintained. Although important to survive and grow in the long term, sometimes we must step back and think more strategically. An easy way to take a […]
Get ready for the new year
with a 2021 marketing plan
No doubt, 2020 will be a year for the history books. Still, decorative concrete contractors must muster some sense of new hope and start gearing up for 2021. Each one of us must choose how we want to plan and prepare. And a 2021 marketing plan is the right place […]
Sales and Marketing
Two Sides of the Same Coin
In any company, the marketing and sales functions depend on each other. Both want to find, convert and keep customers. The main difference is in the time horizon. Sales deals with the here and now. Marketing deals with tomorrow and the day after tomorrow, figuratively speaking. In the decorative concrete […]
Don’t Be Camera Shy — Part 2
Videos Can Help Attract New Business
With endless options, decorative concrete contractors often feel intimidated by what to create on video and how to get started. The ability to use videos to attract business is imperative in our ever-growing social media world. In this second part of a two-part article, you’ll learn about two more videos […]
Don’t be Camera Shy — Part 1
Videos Can Help Attract New Business
With social distance regulations in place, local home shows postponed, lunch-and-learns with architects, designers and construction companies practically gone, and the added consumer sensitivity to meet in person, there has never been a more crucial time than now for decorative concrete contractors to start using videos to attract business. While […]
How to Dominate on Instagram
To some, Instagram may seem like a platform where you go to look at pretty pictures all day. But did you know it can be a powerful money-making marketing tool that brings project opportunities for your decorative concrete business? What if I told you that by using Instagram correctly for your business, you can get discovered and dominate your market?
Ongoing Communication as a Marketing Strategy – Publisher’s Letter – January 2020
In a marketing book I recently read, ongoing communication about the value of a product is essential in effective marketing. This communication tells people why your product should be chosen over another. Another important aspect of effective marketing is asking customers what they like about your product, so you can […]
Concrete Entrepreneur Founds Three Businesses
A decade after he entered the concrete industry as an installer, Keefe Duhon is owner/president of three separate and successful companies based in New Iberia, Louisiana.
Grow Engagement with Quote Images
You have likely heard by now that sharing visual content — infographics, photographs and videos — on social media garners attention, builds brand awareness and increases audience engagement better than text-only posts.