Let’s take a look at three critical challenges to marketing your business effectively and how you can resolve them.
Tag: Marketing
Taking Great Project Photos with Your Smartphone
Iphoneography — or “i4neography” — is a term that has been around for a few years, and as you may have guessed, it pertains to photography via iPhones.
A Strategy for Marketing Decorative Concrete
Cory Hanneman has put a lot of thought into developing a sales strategy for decorative concrete that involves, in his words, “raging against the big-box machine” and its road map of “massive selection and predictability.”
Six Ways to Make Sure More People Find Your Website
Remember the days when you could simply name your company “AAA Concrete” to ensure your business would appear first in the local directory? Those days are behind us. We now live in an era when “Google” is a verb.
Full-Time Marketing with Part-Time Resources
When people compliment Colorado Hardscapes Inc.’s marketing department, I tend to smile just a bit. People often mistakenly think our decorative concrete company operates like a large corporation, with multiple staff just waiting for their next task.
Turn a Connection into a Decorative Concrete Sale
The decorative concrete industry is driven by fascination. Inspiring this fascination in customers is only possible when you connect first and foremost. Unfortunately, this is the number one aspect I see missing within our talented artisans today. Just like your ability to create with color and concrete, there is an art to connecting with architects, designers and owners.
Net Benefit and Increasing Your Value to Customers
Your product is valuable. You know it. You hope your customers know it. But how can you be sure? How can you ensure that your product benefits your customers and, in so doing, benefits your company?
Marketing Decorative Concrete
These days, making a living in any trade associated with building is tough. Companies new and old have been forced to close up shop because of lack of business and dwindling capital. But some have found ways to hold their own, while others are even prospering.
Three Ways to Drum Up New Concrete Work
Eight times per year I look at this magazine from cover to cover, amazed at how our industry has been hijacked by true artists. This level of skill, along with a few creative marketing ideas, should keep fresh money coming into your bank account.
Your Next Client Is Shopping Online
Your business may have the upper hand in finding new projects, at least if you’re willing to step up to online marketing.
The way this decorative concrete contractor sees it, the only way to land more projects is to increase your number of strong leads. Let’s take a look at exactly how you can add more solid leads immediately.
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