The world's foremost resource on decorative concrete
Please take a second to answer this question, because ignoring it could very well cost you a lot of money. Are you a well-kept secret?
Nothing, and I mean nothing, keeps a person up at night like worry over finding the next job or project. Running a business has become more like a chess game, trying to maneuver yourself into the best position to keep the cash flow moving forward.
It’s not your imagination — the construction market is currently much more competitive. When opportunities exist, beating the odds to win the job and the increase of price pressures require more marketing tools and salesmanship than at any time in the last decade
All across the country leading decorative concrete contractors are going green — no matter what colors their clients request. Some contractors are emphasizing green marketing messages in their advertising, brochures, Web sites and sales presentations. This article examines two leading contractors to answer the question: Does green marketing give you a competitive advantage that wins business?
It all starts with a call. It doesn’t matter how talented or artistic or expensive or cheap you are, all new business starts with a call. New work is the lifeblood business growth.
Thousands of contractors use decorative concrete in commercial projects because it is attractive, durable, affordable and easy to maintain. This article is about the explosion in commercial decorative work and how it may benefit your company
Decades ago our country moved from an industrial economy to a service-based economy. More recently, that service-based economy has further evolved into an experience-based economy. Customers are wanting — and businesses are providing — an added experience and feel to compliment customer service.
Decorative concrete has become the fastest growing segment of the concrete industry. But in part because of this, the decorative market rarely allows individual contractors to effectively master and install each type of decorative concrete.
Concrete countertops are countertops. They just happen to be made out of concrete.
This should affect your marketing and selling techniques. If you understand how countertops are most commonly and most effectively marketed and sold, you will be much more successful at marketing and selling concrete countertops.
If you want to say something today, you have to use the language that transcends culture, geography, and time. You have to use imagery.
