The world's foremost resource on decorative concrete
In today’s world, we tend not to listen anymore. There are so many of us, we are all talking, and our words have become background noises for the stimuli that really distract us. If you want to say something today, you have to use the language that transcends culture, geography, and time. You have to use imagery.
"Decorative Dangers": The housing market slowdown, and how to survive it. Keeping your decorative concrete business profitable during periods of economic slowdown.
Reaching the "summit" for your business takes forethought and daily attention.
Transitioning to Decorative Concrete Doug Carlton of Carlton Concrete offers sound advice on how to transition your structural concrete business into one that specializes in decorative concrete applications.
Many contractors believe that their workmanship will sell itself, but too often, they depend on referrals. Decorative concrete contractors are artisans, not necessarily salespeople.
Referrals from satisfied customers will propel you to the top.
To make your concrete more distinctive, learn to think out of the box. The trick is to make your work unique and true to you. Put a signature on it.
You’re used to working hard. Hard work is what you’ve built your company on. Every day you’re working hard to close more sales and finish jobs. But unless you work as hard at marketing your company, you may soon find yourself out of work entirely.
Learning the necessary skills required for this type of concrete work produces high-quality results! Concrete Decor shares some. It’s one of the truest and simplest maxims in the world of business: You won’t be successful if people don’t know about you.
