No doubt, 2020 will be a year for the history books. Still, decorative concrete contractors must muster some sense of new hope and start gearing up for 2021. Each one of us must choose how we want to plan and prepare. And a 2021 marketing plan is the right place […]
Tag: Sales
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Sales and Marketing
Two Sides of the Same Coin
In any company, the marketing and sales functions depend on each other. Both want to find, convert and keep customers. The main difference is in the time horizon. Sales deals with the here and now. Marketing deals with tomorrow and the day after tomorrow, figuratively speaking. In the decorative concrete […]
Using the Four P’s of Marketing to Sell Concrete
Marketing activities exist in multiple forms. In 1960, marketer E. Jerome McCarthy identified four distinctive types of marketing, often referred to as the “four P’s”: product, price, place and promotion. This marketing mix provides a standard framework for a decorative concrete professional to communicate and deliver lasting value to customers.
The Science of Setting the Right Price for Your Services
There’s a lot riding on your price. It’s a reflection of your brand value and the perceived quality of your work. Customers will even use heuristics to determine if your price per square foot is consistent with what they would expect to gain from hiring you.
Seven Fundamental Ways to Improve Your Sales
Making sales is arguably the most fundamental function of business. Maintaining an effective and relevant sales strategy is absolutely critical since it directly impacts your top-line (gross sales) growth more than any other function. Here are seven actions you can implement today to win more decorative concrete jobs and increase sales.
New Ways to Sell Stained Concrete in Changing Times
The vast majority of return customers usually flow straight into the project’s objective, colors, design, etc., but this conversation was anything but typical. Each time when asked about designs or expectations the customer brought up price and budget.
New Ways to Sell Decorative Concrete
As adults we learn to communicate using our words when we want and need something. The use of certain words can change the entire intention of what someone is trying to say. For those who sell and install decorative concrete, when was the last time you thought about how words influence your client’s thought process regarding their decision to buy your products or services?
Communication with Questions
Asking the right questions will help you truly connect with your customer.
It’s Time to CARE About Sales Silence
Shhhh… Close your eyes and don’t make a sound. The sound of silence is the sound of sales increasing substantially for you and your company. The sound of silence represents the ability to truly hear what prospects are saying, before worrying about your next statement. It also represents the lack of time salespeople spend honing their sales skills