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With endless options, decorative concrete contractors often feel intimidated by what to create on video and how to get started. The ability to use videos to attract business is imperative in our ever-growing social media world. In this second part of a two-part article, you’ll learn about two more videos […]
With social distance regulations in place, local home shows postponed, lunch-and-learns with architects, designers and construction companies practically gone, and the added consumer sensitivity to meet in person, there has never been a more crucial time than now for decorative concrete contractors to start using videos to attract business. While […]
Pinterest has become one of the largest visual search engines. Its user base consists of people searching for images and looking for just about everything including fashion, food, home decor, wedding ideas and also home projects. Using Pinterest ads can be a huge boost to your lead generation. In 2019, […]
Is Facebook really listening to your conversations? While you may want to read your Facebook app’s fine print in the terms of service, Facebook — owner of Instagram and WhatsApp — thrives to become one of today’s most prolific interests and behavioral engagement platforms. If you can pinpoint who you’d […]
To some, Instagram may seem like a platform where you go to look at pretty pictures all day. But did you know it can be a powerful money-making marketing tool that brings project opportunities for your decorative concrete business? What if I told you that by using Instagram correctly for your business, you can get discovered and dominate your market?
You have likely heard by now that sharing visual content — infographics, photographs and videos — on social media garners attention, builds brand awareness and increases audience engagement better than text-only posts.
Success can’t and shouldn’t be measured by comparing your business against your peers’. Comparison is a dirty word and an even worse habit which can lead you down a rabbit hole of self-doubt, worry and personal as well as professional destruction. After all, we all have different motives and goals as why we do what we do.
Decorative concrete can be complicated, and there is a lot that goes into a successful installation. But at each project’s finale, you move onto the next job where you’ll save the day for another customer.
Do you remember the last time you saw a hashtag? Chances are it was in the last hour but at least sometime today, and it may not have even been on a social network. Hashtags are everywhere these days, from your favorite TV show to highway billboards. As such, they can and should be a part of your social media strategy. The key is using them effectively.
By now, most companies have a presence on social media. Some have comprehensive strategies and believe that social media is effective for their business, while others are using social media simply because they think they should. They have no idea if it’s benefiting their organization.
